Regional Sales Manager - Toronto, Canada

We are seeking a driven and customer focused Regional Sales Manager located within the Toronto, ON area to help expand SONIFI’s presence across the Canadian hospitality market. This role is ideal for a sales professional who thrives on building relationships, uncovering new opportunities, and delivering technology solutions that create measurable value for hotel partners.

In this role, you will be responsible for growing new business, managing key accounts, and achieving assigned room, revenue, margin, and customer acquisition targets. The focus is on net new business, independent hotels, collections, named accounts, and group opportunities within the Canadian market. 

If you enjoy working in a fast paced, growth oriented sales environment and want to make a direct impact on business results, we would love to hear from you.

About the Role
The Regional Sales Manager is primarily responsible for the sale of SONIFI Solutions, Inc. products and services, including video on demand, free to guest television, property vision, high speed internet access, and professional services. This role supports the assigned Canadian territory and is accountable for delivering results against sales, revenue, margin, and customer satisfaction objectives.

This is a high growth sales role with a strong emphasis on renewing existing customer agreements while aggressively developing new business in a competitive hospitality technology market.

What You Will Do

• Deliver assigned sales targets related to room growth, revenue, margin, renewals, and new customer acquisition
• Generate, qualify, manage, and follow up on sales leads from initial contact through contract execution
• Build and maintain strong relationships with hotel owners, operators, and management companies
• Identify customer needs and recommend tailored technology solutions that maximize return on investment
• Prepare clear, accurate proposals, pricing, and contractual documentation
• Navigate and help resolve complex technical or integration related questions in partnership with internal teams
• Conduct effective prospecting and outbound sales outreach, including cold calling
• Operate efficiently from a home office environment while maintaining strong internal communication
• Provide timely, professional customer communication throughout the sales cycle
• Achieve or exceed assigned sales, revenue, and product quotas

What You Will Need

• Bachelor’s degree or equivalent combination of education and experience
• Minimum of five years of successful sales experience within the hospitality industry, with a demonstrated ability to close complex, high value deals
• Proven success prospecting and acquiring new customers in competitive markets
• Strong consultative selling skills with the ability to uncover customer needs and align solutions accordingly
• Experience selling technology or technical solutions preferred
• Excellent negotiation, presentation, and relationship building skills
• Ability to work independently while collaborating effectively with cross functional teams
• Proficiency with CRM and productivity tools such as Salesforce, Excel, Word, PowerPoint, and Outlook
• Willingness and ability to travel up to approximately 60% within Canada and occasionally to the USA
• Valid driver’s license

Together, we can build your future! SONIFI offers a competitive compensation package for this role, which includes a base salary and eligibility Short Term Incentive Bonuses dependent on achieving sales quotas. Base salary is based on a variety of factors including location, experience, education, specialty, training, etc. Generally annual base salary starting between $60,000 - $110,000 CAD; this pay range is not a promise of a particular wage.

This position is also eligible for vacation, sick, company-paid holidays, health, dental, vision, life insurance, long term disability, and Registered Pension Plan. 

As a part of our recruitment process, we utilize artificial intelligence (AI) bases tools to assist with certain stages, including initial resume screening and skills-matching assessments. These tools are designed to help our recruiters identify candidates whose experience and qualifications align closely the requirements of the role.

This role is to fill an existing vacancy.

We are committed to providing equal employment opportunities to all qualified applicants and do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, or any other characteristic protected by applicable law.

If you require accommodation at any stage of the application or interview process, due to disability, please contact Human Resources at 605-988-1000. 

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