Director Key Accounts

Lead Strategic Growth as Sales Director of Key Accounts

Are you a seasoned sales leader with a passion for cultivating high-value relationships and driving strategic growth? SONIFI is seeking a Sales Director of Key Accounts to lead the expansion and retention of our most prominent clients in hospitality and adjacent verticals. 

In this high-impact role, you’ll be responsible for acquiring new key accounts, upselling within existing partnerships, and ensuring long-term customer satisfaction through exceptional relationship management. You’ll work cross-functionally with internal teams and external stakeholders—including architects, contractors, and FF&E vendors—to deliver SONIFI’s full suite of solutions and elevate our market presence. If you thrive in a fast-paced, high-growth environment and are ready to make a measurable impact, we invite you to join our team.

What you'll do:

• Drive and manage sales pipeline, with prompt and accurate documentation in Salesforce. Forecast sales funnel from prospect through the entire sales cycle pipeline.
• Identify and grow opportunities within assigned account base to achieve and exceed quota.
• Ensure the appropriate solution is designed and proposed to meet the best mutual interest for the customer and SONIFI. 
• Develop a trusted advisor relationship with customers by assessing and validating customer needs on an ongoing basis. Build and maintain strong, long-lasting customer relationships.
• Proactively conduct customer calls, sales pitches, presentations, with customers. Manage ad-hoc queries and enquiries generated by accounts.
• Closely partner with Customer Success to drive QBRs and ongoing successful engagements to drive retention and cross-sell / up-sell.
• Problem solve for the customer, while coordinating the involvement of all necessary staff, including but not limited to shepherding high priority requests or incident escalations as needed.
• Collaborate closely with team members on sales targets, presentations, scheduling meetings, conducting sales pitches, and opening new business for SONIFI.
• Coordinate campaigns with Marketing, Product, and Operations to ensure successful execution.
• Contributes to SONIFI’s strategic planning, including performance objectives, financial targets, and critical milestones.
• Prepare and consult with internal departments to ensure site surveys, proposals, rate requests, contracts, etc. are followed up and are completed in timeframes acceptable to the client.
• Attend relevant trade shows and events to gather new leads and represent SONIFI positively and professionally.
• Function as a collaborative leader and role model for others on the team. 

What you'll need:

• Four-year degree in Business or a related field or the equivalent combination of education and/or work experience.
• Minimum of seven (7) years’ experience in enterprise sales, preferably systems / software focus.
• Direct experience managing large relationships and several accounts. Ideally at least five (5) years’ experience selling hardware, content, and/or software to the Hospitality Industry.
• Successful history of driving account expansion and upsells within existing key accounts and achieving growth quotas.
• The qualified candidate will have the following essential competencies: Business Acumen, Communication Proficiency, Negotiation, Collaboration, Customer Focus, and Results Driven.  
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level. Build and maintain positive, professional relationships with difficult or demanding customers.
• Must have experience in delivering client-focused solutions based on customer needs and facilitating customer meetings.
• Practical use of Microsoft Word, Excel, Power Point, and Salesforce is required in performing tasks.
• Ability and willingness to travel up to 40% of the time, or as business needs dictates. 

Together, we can build your future! SONIFI pays a competitive salary for this role based on a variety of factors including location, experience, education, specialty, and training. This position is also eligible for PTO, holidays, health, dental, vision, retirement plan, pet insurance, on-demand pay, and a variety of other benefits. 
 
Generally the starting annual base salary ranges from $65,000 - $115,000; this position is also eligible for Short Term Incentive Bonuses dependent on achieving sales quotas. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, location, experience, education, specialty, and training. This pay range is not a promise of a particular wage.
 
SONIFI and SONIFI Health value diversity and we are proud to be an Equal Opportunity. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
 
If you require assistance in filling out our online application, due to a disability, please contact Human Resources at 605-988-1000. 
  
For more information about Equal Employment Opportunity, please visit:  https://www.eeoc.gov/. 

SONIFI Solutions participates in E-Verify, a federal program to confirm authorization to work in the United States. Learn more about E-Verify participation and Immigrant and Employee Rights.

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